Chapter_01 - Welcome to Created for Marketing, U.S 8th Ed.,...

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Welcome to Created for Marketing , U.S 8th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 1 - An Overview of Marketing Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Ends Ends Welcome to Welcome to Orientation! Orientation! Of the following. .. Go to Round 2 Click on a Click on a point value point value to select an to select an answer answer Relationships Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 1 – An Overview of Marketing 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: It is the feeling a customer has that a product has met or exceeded expectations. Question: What is customer satisfaction ? Back to the answer board
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Basic Terms - 200 points Answer: It is the name of the strategy that focuses on creating long-term partnerships with customers. Question: What is relationship marketing ? Back to the answer board
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Basic Terms - 300 points Answer: It is defined as the ratio of benefits to the sacrifice necessary to achieve those benefits. An example can be found in the efforts of auto brands like Lexus. Question: What is customer value ? Back to the answer board
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Basic Terms - 400 points Answer: It is the delegation of authority to solve customer problems quickly - usually by the first person the customer notifies concerning a problem. Question: What is empowerment ? Back to the answer board
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Basic Terms - 500 points Answer: It is the term used to describe collaborative efforts of people to accomplish common objectives. Question: What is teamwork ? Back to the answer board
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Welcome to Orientation! - 100 points (answers/questions concerning marketing management philosophies) Answer: This “orientation” is based on the idea that people will buy more if aggressive sales techniques are used. Question: What is a sales orientation? Back to the answer board
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Welcome to Orientation! - 200 points (answers/questions concerning marketing management philosophies) Answer: This “orientation” is based not on an aggressive sales force, but rather on a customer’s decision to purchase a product. Further, it states that perceived customer value defines a business. Question: What is a market orientation? Back to the answer board
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(answers/questions concerning marketing management philosophies) Answer: Of the following, it is the one that is not one of the four marketing management orientations discussed. Marketing orientation
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Chapter_01 - Welcome to Created for Marketing, U.S 8th Ed.,...

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