Global Studies

Global Studies - Global Studies 13/11/2008 16:49:00 Pillar...

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Global Studies 13/11/2008 16:49:00                                         Pillar III: Globalization of Culture Perhaps the most problematic of the 3 pillars What is “culture”? What comprises American culture? What role does “culture” play in the life of the nation state? E.g. how important  is language?  If a country adopts English, does it “lose”  something? What does globalization mean with respect to culture? Art has always transcended boundaries If culture means language, there is probably no “globalization” of clture English is the language of commerce   Anglophone cultural artifacts (i.e., Hollywood films) are dubbed Yet we understand that resistance is often resistance to cultural change What do we mean then? Manfred Steger: “ intensification and expansion of cultural flows across the globe Define “cultural” as How   we represent ourselves – “who” are in – in symbols Questions we might ask
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Who are we? Which symbols represent “us”? Why does globalization threaten those symbols? What role do those symbols play in our nation life? Think of the Taliban destroying the ancient Buddhas Symbol of alternative religion, different from the system of what the Taliban  had – a threat to their governance. Offends Islam  Matters because it is a governance problem The most important question is this Why assume globalization of culture is “bad”? Cultural imperialism? The Renaissance was an example of the globalization of culture The enlightenment was an example of the globalization of culture YOU need to unpack what the relationship of culture to [nation] [people] is and  why new cultural forms could be a threat There is a necessary relationship between Pillar II and Pillar III How does culture “globalize”? Mostly through market mechanisms Homogenization of consumer tastes Is this why it is “imperialist”? – Chapter 38
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But what is the role of human agency – what if people genuinely want to  acquire those new cultural forms? Sinclair et al. did a study of global viewing habits of the 1980s soap opera, “Dallas”. Same as “Baywatch” Square the circle:  if globalization means greater democratization, shouldn’t that  include democratization of consumer preferences? Even if that means preferring “American” things?
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This note was uploaded on 08/23/2009 for the course GLBL ST 1 taught by Professor Staff during the Fall '08 term at UCLA.

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Global Studies - Global Studies 13/11/2008 16:49:00 Pillar...

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