ADV305_Apr%2017 - 2009 04 17 1 Using Electronic Media:...

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Unformatted text preview: 2009 04 17 1 Using Electronic Media: Television and Radio Ch14. ADV305 Instructor: Jang Ho Jay Moon The Fundamentals of Advertising Apr 15, 2009 Todays Ad Types of TV Advertising Advertisers use different strategies to buy time on broadcast and cable television Network Spot Advertising Announcements Syndication Sponsorship Network Advertising KXAN AUSTIN (AUSTIN NBC) Network Advertising Advertisers purchased airtime from one of the national broadcast network: ABC, CBS, NBC, FOX, CW Networks offer large advertisers convenience and efficiency because their message can be broadcast simultaneously throughout the country As much as 80% of t purchases are made ahead of the actual TV season . Accordingly, many of the purchasing decisions rely on anticipation, expectation and past results rather than actual in season performance Network Advertising Most network TV advertising is sold on participation basis Advertisers buying 30 or 60 second segments within a program It enables advertiser to spread their budgets and avoid lon term...
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This note was uploaded on 08/24/2009 for the course ADV 05600 taught by Professor Kim,yeoj during the Spring '08 term at University of Texas at Austin.

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ADV305_Apr%2017 - 2009 04 17 1 Using Electronic Media:...

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