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ADV305_April%201 - 20090401 ADV305 The Fundamentals of...

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2009 04 01 1 PRODUCING ADS FOR PRINT, ELECTRONIC, AND DIGITAL MEDIA Ch12. ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising April 1, 2009 The Role of the Production Manager or Producer Managing the Advertising Production Process Careful management is the key to success in producing advertising. The manager’s job is to keep the project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process 1 Planning The Role of the Production Manager or Producer Managing the Advertising Production Process Four classic functions of management: 1. Planning 2. Organizing 3. Directing 4. Controlling 1. Planning 2 O i i The Role of the Production Manager or Producer Managing the Advertising Production Process Four classic functions of management: Allocation of time is an important facet of management. The production manager must anticipate irregularities and where they will 2. Organizing 3. Directing 4. Controlling occur within each phase. The supervision of the production staff is another important management challenge. The production manager also has to also keep up with the technological changes occurring in print and electronic production, including the emerging forms of digital media.
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