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ADV305_Feb2 - • According to Kilbourne advertising sells...

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The Economic, Social, and Regulatory Aspects of Advertising Ch3. Jan 30, 2009 ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising Screening Killing Us Softly 3 (2000) By Jean Kilbourne The study of gender representation in advertising The analysis decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. The relationship between advertising and broader issues of culture, identity, sexism, and gender violence Screening: Killing Us Softly 3
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Unformatted text preview: • According to Kilbourne advertising sells more than products. What else does it sell? • What impact does the use of computer technology have on consumers? • How does advertising use a woman’s body and what might this lead to? • How does advertising use man’s body? Do men face the same consequences as women? • How teenagers and kids are portrayed in the advertising? What might this lead to? • At the end of the lecture what conclusion does Kilbourne reach?...
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