ADV305_Feb_27 - 20090228 ADV305 The Fundamentals of...

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2009 02 28 1 Research: Gathering Information for Advertising Planning Ch7. ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising Feb 27, 2009 Today’s Ad Client: Japan Dairy Council Kiss Basketball Love letter Lion Chalk Which one is your favorite? Comparison to GOT MILK campaign? Primary demand or Selective demand? Instructor Mid term Evaluation Results Positive evaluation (96%) Class/Lecture Today’s Ad Screenings Power Point “…it gives me a great new way to view advertisements!. ..” Instructor Mid term Evaluation Results Suggestions on the class More interactive, more discussion Class/Lecture More video and movies Too fast “…don’t just read PowerPoint. I can do it at home!. ..” Power Point before the class More in class assignments/activities Instructor Mid term Evaluation Results “….which of these does NOT…” will be less on the next exam Good/Fair (60%) vs. Tricky/Arguable (40%) Exam Suggestions on the Exam Exam wording will be simple, understandable, in plain language Make/Upload a written study guides for test More intense test review Reasonable mean score: difficulty level will be maintained Instructor Mid term Evaluation Results Better way to check attendance Three attendance check sheet Attendance Expensive! Text Book PCL will have few copies in 2 3 weeks
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2009 02 28 2 Instructor Mid term Evaluation Results One more time to see samples in the class Previous journal sample Journal Use office hours Allow students to submit ads to you and lead discussion: Etc. 3 Journal entries exemption Email Etiquette When you write a email to your superior or someone who does not know you well Be sure to include a meaningful subject line This helps clarify what your message is about
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This note was uploaded on 08/24/2009 for the course ADV 05600 taught by Professor Kim,yeoj during the Spring '08 term at University of Texas at Austin.

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ADV305_Feb_27 - 20090228 ADV305 The Fundamentals of...

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