ADV305_Jan28 - Today's Ad Ads Making Video Interview The...

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Today’s Ad http://www.youtube.com/watch?v=9Jv6rHJiNhQ Client: T Mobile UK (2009) Campaign: Life’s for Sharing http://www.youtube.com/watch?v=uVFNM8f9WnI http://www.youtube.com/watch?v=VQ3d3KigPQM Making Video: Interview: Ads: http://www.youtube.com/watch?v=De ilgYfKwk The Fisher King: Feature: Flash mob Chapter Overview The principles of free market economics The functions and effects of advertising Principles of Free Market Economics (e.g., attorneys) (e.g., regulation) of Advertising Identify and differentiate products (branding) Communicate product features and availability Induce customers to try products and suggest reuse Stimulate product distribution Build value, brand preference, loyalty Lower overall cost of sales Evolution of Advertising Preindustrial age (pre 1800) Industrializing age (1800 1900) Industrial age (1900 1980) Postindustrial age (1980 present)
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ADV305_Jan28 - Today's Ad Ads Making Video Interview The...

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