ADV305_Jan30 - Today's Ad Remember? "Advertising can...

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Today’s Ad Client: Toyota (Japan, 2006) Agency: Hakuhodo, Tokyo Campaign: Human Touch “Advertising can glorify conspicuous consumption…” Conspicuous Consumption The acquisition and display of expensive items to attract attention to one's wealth or to suggest that one is wealthy. (EX) Using silver utensils and fine china for meals, especially when guests are over. Silver has to be polished, china breaks easily, and neither can go into the dishwasher. Their main purpose, then, is one of status display. Remember? The Economic, Social, and Regulatory Aspects of Advertising Ch3. Jan 30, 2009 ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising Chapter Overview Identifies and explains… …of advertising (2) Social impact (1) Economic impact Economic Impact of Advertising Advertising accounts for about 1.1 percent of U.S. GDP The level of advertising expenditure is directly proportional to a country’s standard of living. Specifically, advertising affects following areas: Product Value Price Competition Consumer Demand Consumer Choice
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Economic Impact of Advertising In a free market society, consumers can choose the values
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This note was uploaded on 08/24/2009 for the course ADV 05600 taught by Professor Kim,yeoj during the Spring '08 term at University of Texas at Austin.

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ADV305_Jan30 - Today's Ad Remember? "Advertising can...

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