ADV305_Mar_6_Guest%20Lecture - 3/23/2009 Web Designer...

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3/23/2009 1 Ph.D. Candidate Department of Advertising The University of Texas at Austin March 6, 2009 Web Designer Seocho City Seoul, Korea Broadcast Producer LG Home Shopping Network Seoul, Korea Strategic Planner CJ Corporation Seoul, Korea Average consumer is exposed to 3,000 of ads a day 3 1,000,000 ads per year!!! Hard to get consumer attention! Attention 4 Interest Desire Action AIDA MODEL Attention Limited resource Need conscious effort Essential for marketers 5 How to grab consumer attention? Engage consumer with interactive media 6
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3/23/2009 2 Unique Characteristics of Mobile Devices Less time and spatial restriction Unique user input experience (e g 7 Built in transaction system Effective interactive advertising medium in the 21 st century Over 264 million mobile phone subscribers in U.S. Penetration rate of more than 84% (CTIA 2008)
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This note was uploaded on 08/24/2009 for the course ADV 05600 taught by Professor Kim,yeoj during the Spring '08 term at University of Texas.

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ADV305_Mar_6_Guest%20Lecture - 3/23/2009 Web Designer...

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