ADV305_Mar_30 - d i th fi l d ti used in the final...

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2009 03 31 1 PRODUCING ADS FOR PRINT, Ch11. ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising ELECTRONIC, AND DIGITAL MEDIA Mar 30, 2009 TV AD Production ¾ Storyboard The storyboard is a visual representation of the ad, made up of sketches that indicate the art director’s concept of the various scenes, camera angles, sound effects, and special effects to be
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Unformatted text preview: d i th fi l d ti used in the final production. • The storyboard for television ads is developed simultaneously with the copy. 2009 ‐ 03 ‐ 31 2 1. Headline In ‐ class Assignment Make an Ad for iPod 2. Subhead Print 1. Storyboard 2. Script TV 3. Slogan 4. Logo 3. Choice of Music...
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ADV305_Mar_30 - d i th fi l d ti used in the final...

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