ADV305_May%201 - 20090502 ADV305 The Fundamentals of...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
2009 05 02 1 Public Relations Ch18. ADV305 Instructor: Jang Ho “Jay” Moon The Fundamentals of Advertising May 01, 2009 Today’s Ads Today’s Ads Today’s Ads Stay connected by frequently answering: What are you doing? 3rd largest social networking site Micro blogging Tweets: text based posts of up to 140 characters in length Security: restrict delivery to those in the circle of friends Today’s Ads for Public Relations Monitoring conversation Monitoring conversations Participating in conversations Providing product or service info e.g., Whole Foods Promoting stories, news through twitter feed Public Relations ¾ Public relations (PR) is the management function that focuses on the relationships and communications that individuals and organizations have with other groups (called publics) for the purpose of creating mutual goodwill.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2009 05 02 2 The Roles of Public Relations
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/24/2009 for the course ADV 05600 taught by Professor Kim,yeoj during the Spring '08 term at University of Texas.

Page1 / 2

ADV305_May%201 - 20090502 ADV305 The Fundamentals of...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online