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EXAM%203%20REVIEW - EXAM 3 REVIEW Pros and cons of magazine...

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Unformatted text preview: EXAM 3 REVIEW Pros and cons of magazine ad Special possibilities with magazines How magazines are categorized Types of newspaper ad Display advertising Progressive scan and interlace scan The concept of presence Types of TV advertising The effect of background music Radio programming and audiences Radio terminology Types of online advertising Measurement of banner advertising Standardized outdoor advertising Types of outdoor advertising The role of plant operators Regulations of outdoor ad Definition, impact, and process of direct marketing RFM Formula Types of direct marketing Types of directmail advertising Difference between advertising and public relations Big bucks, big pharma ...
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