ADV305_Jan_23 - Ch. 1 What is Advertising Today? Jan 23,...

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Unformatted text preview: Ch. 1 What is Advertising Today? Jan 23, 2009 Advertising is . . . nonpersonal communication of information, . . . about products (goods, services, and ideas) . . . by identified sponsors . . . through various media. usually paid for . . . usually persuasive in nature . . . structured and composed . . . What is Advertising? Media: Communication Channels Billboards Newspapers & Magazines Radio & TV Mass Media: Communication Channels Billboards Newspapers & Magazines Radio & TV Direct Mail E-Mail Mass Addressable Media: Communication Channels Direct Mail E-Mail Kiosks Web sites Mass Interactive Addressable Billboards Newspapers & Magazines Radio & TV Direct Mail E-Mail Kiosks Web sites Mass Interactive Addressable Billboards Newspapers & Magazines Radio & TV Media: Communication Channels Direct Mail E-Mail Kiosks Web Sites Shopping Carts Blimps Tattoos Mass Interactive Addressable Non- traditional Billboards Newspapers & Magazines Radio & TV Dimensions of Advertising Marketing Economic Communication Social/Ethical Communication Dimension: Human Communication Process Encoding Message Channel Decoding Receiver Feedback to be decoded by a receiver Source Noise Communication Dimension: Human Communication Process Encoding...
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ADV305_Jan_23 - Ch. 1 What is Advertising Today? Jan 23,...

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