SPC 103 Chapter 4 Outline
Perception IN Interpersonal Communication
Stages of Perception
Stimulation—your sense organs are stimulated. You do
not perceive everything, so you engage in selective processes.
Selective attention: attend to those things that you anticipate will fulfill
your needs or will prove enjoyable.
Selective exposure: intentional exposure to those things that will
confirm existing beliefs, contribute to personal objectives, or prove
stimuli standout within the environment because of greater
volume, size, activity, emotional intensity, etc.
tendency to notice something new or different
Stage Two: Organization
Proximity, temporal, similarity, and contrast
mental templates about classes of information created
through your own experiences, media, and hearsay.
Scripts: like schemata, but about events and sequences
Stage Three: Interpretation-Evaluation
Interpretation and evaluation cannot be separated in this step
Influenced by one’s experiences, needs, wants, values, beliefs,
expectations, physical and emotional state, etc.
Influenced by one’s rule’s, schemata, scripts, and gender
Stage Four: Memory
Evaluations are put into memory with cognitive tags for later removal