Chapter 4 Outline - SPC 103 Chapter 4 Outline Perception IN...

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SPC 103 Chapter 4 Outline Perception IN Interpersonal Communication I. Stages of Perception A. Stage One: Stimulation—your sense organs are stimulated. You do not perceive everything, so you engage in selective processes. 1. Selective attention: attend to those things that you anticipate will fulfill your needs or will prove enjoyable. 2. Selective exposure: intentional exposure to those things that will confirm existing beliefs, contribute to personal objectives, or prove satisfying 3. Intensity: stimuli standout within the environment because of greater volume, size, activity, emotional intensity, etc. 4. Novelty; tendency to notice something new or different B. Stage Two: Organization 1. Rules: Proximity, temporal, similarity, and contrast 2. Schemata: mental templates about classes of information created through your own experiences, media, and hearsay. 3. Scripts: like schemata, but about events and sequences C. Stage Three: Interpretation-Evaluation 1. Interpretation and evaluation cannot be separated in this step 2. Influenced by one’s experiences, needs, wants, values, beliefs, expectations, physical and emotional state, etc. 3. Influenced by one’s rule’s, schemata, scripts, and gender D. Stage Four: Memory 1. Evaluations are put into memory with cognitive tags for later removal
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2. Schemas act as filters or gatekeepers allowing, distorting, or preventing
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This note was uploaded on 08/26/2009 for the course SPC 103 taught by Professor Hayes,d during the Spring '09 term at Southern Illinois University Edwardsville.

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Chapter 4 Outline - SPC 103 Chapter 4 Outline Perception IN...

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