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Unformatted text preview: AEM 1200: Introduction to Business Management (Sep. 10, 2008) Types of organizational structure Principles of hierarchy and bureaucracy Alternatives to hierarchy and bureaucracy Functional areas of business • Operations o Transformation of resources into goods and services; • Marketing o The process of determining customers’ wants and needs and then providing those customers with products or services that match or exceed their expectations; • Finance o The process of acquisition of funds for a firm and management of this funds within the firm; • Others o Human resources o Research and development o Public relations o Legal Fundamentals of Bureaucracy • Unity of command • Hierarchy of authority • Division of labor • Subordination of individual interests to the general interest • Authority • Degree of centralization • Close communication channels • Order • Equity • Esprit de corps • Job descriptions • Written rules, decision guidelines, and policies • Consistent procedures, regulations, and policies • Staffing and promotion based on qualification Chain of Command Emp loyee Supervisor Vice President Boss...
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This note was uploaded on 08/28/2009 for the course AEM 1200 taught by Professor Perez,p.d. during the Fall '06 term at Cornell.
- Fall '06