chapter 15 (NMM) - AEM 1200 Intro to Bus Mgmt NMM Chapter...

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AEM 1200 Intro to Bus Mgmt – NMM Chapter 15: Distributing Products Quickly and Efficiently A channel of distribution = whole set of marketing intermediaries such as agents, brokers,  wholesalers and retailers, who join to transport and store goods from producers to consumers Intermediaries add value by performing certain marketing tasks – such as transporting,  storing, selling, advertising, and relationship building – faster and cheaper than most  manufacturers Channels of distribution ensure communication flows an flow of money and title to goods They also ensure that the right quantity and assortment of goods will be available when  and where needed Principles behind intermediaries o While the intermediaries can be eliminated, their activities can’t o Although they add costs to products, these costs are offset by the values they  create Marketing intermediaries perform 6 utilities Form Time – having goods when people want them Place – having goods where people want them Possession – making it possible for people to own things by providing them with credit, 
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This note was uploaded on 08/28/2009 for the course AEM 1200 taught by Professor Perez,p.d. during the Fall '06 term at Cornell University (Engineering School).

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chapter 15 (NMM) - AEM 1200 Intro to Bus Mgmt NMM Chapter...

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