Lecture 2

Lecture 2 - TECHNOLOGY TRANSFER LESSONS From Calgene's...

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TECHNOLOGY TRANSFER LESSONS From Calgene’s FlavrSavr© Relevance to the Indian Market
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Principal firms involved Calgene’s marketing plan Required steps in plan Production and marketing arrangements
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Outcome: Outcome: Regulatory process Regulatory process Production costs Production costs Supply arrangements Supply arrangements Packaging and Packaging and logistics logistics Market prices Market prices Consumer acceptance Consumer acceptance
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Problems and their sources of problems How could they have been avoided? Lessons for Indian operation
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AEM 3350 – Business Plan Spring 2009 Two forms of a business plan are provided for your use. The first, identifies the major functional activities which must be considered for entry. The second is more traditional in form. Your group responsibility is to provide information on each component identified in both forms of the plan. In some cases you may need to ‘manufacture’ some of the answers as specific information and data will be unavailable to you. However, when done, you must note any answer which is a ‘guestimate’ or less.
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Business Plan Components to be Addressed Profit – Unit margin Total Distribution between you and other claimants Regulatory Strategy Risk Management Protect technology from piracy Adverse public attitudes Exchange rate Product quality Product Form
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This note was uploaded on 08/28/2009 for the course AEM 3350 taught by Professor Lesser,w. during the Spring '08 term at Cornell.

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Lecture 2 - TECHNOLOGY TRANSFER LESSONS From Calgene's...

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