last exam - give it shelf space, promote and push it. Tools...

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Consumer promotions are  targeted towards end consumers. Tools include samples, coupons, cash refunds, price packs, premiums,  advertising specialties, patronage rewards, point-of-purchase displays and  demonstrations, and contests, sweepstakes and games.  On the other hand, a trade promotion is  directed to the retailer and/or wholesaler.  The point of a trade promotion is to persuade resellers to carry a brand, 
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Unformatted text preview: give it shelf space, promote and push it. Tools used for consumer promotions can also be used as trade promotions. In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools....
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