Unformatted text preview: give it shelf space, promote and push it. • Tools used for consumer promotions can also be used as trade promotions. • In addition, manufacturers will do things like offering discounts off list price, advertising allowances and display allowances as trade promotion tools....
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This note was uploaded on 08/28/2009 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08