SS2008 - ADVERTISING 205 Principles of Advertising SPRING...

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ADVERTISING 205 Principles of Advertising SPRING SEMESTER 2008 Instructor: Office: Dr. Jan Bukovac-Phelps 325 CAS Phone: E-mail: (517) 355-6576 [email protected] Office Hours: Monday and Wednesday 10:10 a.m. – 12:00 p.m. Course Description: Basic principles and practices of advertising. Historical, social, and economic development of the field. Psychological and creative factors involved in advertising, research, media, and production. Textbook: Arens and Schaefer. Essentials of Contemporary Advertising . ISBN 0-07- 313666-2. Available at most college textbook stores. Expectations: I expect you to attend class, read assigned chapters, complete all assignments and take all tests. I also hope you have some fun. You are responsible for all information missed during an absence. This could include information about changes in the course schedule, changes in due dates, or test information. If you miss a class, find out what happened! Unannounced extra credit cannot be made up. Because of the number of students in this class I’m afraid you need to keep tabs on changes and assignments. I will try to make frequent announcements and use the e-mail system, as well as postings on the Angel system to help us stay coordinated. *You must successfully complete all assignments and/or quizzes and tests to receive a grade with credit in this course. * All students will need to establish an e-mail account with the University. Make sure you check if regularly. Do not use another e-mail account as it will be spit out as spam. Otherwise please use the class e-mail address to contact me.
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This note was uploaded on 08/28/2009 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.

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SS2008 - ADVERTISING 205 Principles of Advertising SPRING...

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