Products and Services_Workbook_v1.5.pdf - Products and Services BSB42415 CERTIFICATE IV IN MARKETING COMMUNICATION BSBMKG413 Promote products and

Products and Services_Workbook_v1.5.pdf - Products and...

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BSB42415 CERTIFICATE IV IN MARKETING & COMMUNICATION Products and Services BSBMKG413 Promote products and services
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ii WORKBOOK | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.5 This workbook has been designed for use in conjunction with information and materials provided at lecture and tutorial sessions. Students should attend all timetabled sessions so they can obtain all subject information. Students should read and understand all materials provided. Information that is available in digital form is not included in this workbook in the interest of the environment. Publisher: Young Rabbit Pty Ltd (A.C.N. 003 381 182) trading as Australian Pacific College Ground Floor, 189 Kent Street Sydney NSW 2000 Australi a Tel: (02) 9251 7000 Edition: 1st Edition Release date: July 2019 © 2019 Young Rabbit Pty Ltd Australian Pacific College License agreement with international copyright available upon request. Lower Ground, 189 Kent Street Kent St Campus (CBD) Sydney NSW 2000 P (61 2) 9251 7000 F (61 2) 9251 7575 Web: CRICOS Provider: Young Rabbit Pty Ltd – 01331F ABN: 28 003 381 182 RTO PROVIDER: 90396 Front cover image sourced from:
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iii WORKBOOK | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | PRODUCTS AND SERVICES_V1.5 Contents Unit of Competency ........................................................................................... v BSBMKG413 Promote Products and Services ................................................... v Grading System ................................................................................................ v Assessment 1 .................................................................................................. vi Assessment 2 ................................................................................................. vii Legend ........................................................................................................... viii 1. Plan Promotional Activities .......................................................................... 1 1.1 – Identify and assess promotional activities to ensure compatibility with organisational requirements ............................................................................... 1 Activity 1.1 ............................................................................................................. 9 Activity 1.2 ........................................................................................................... 11 1.2 – Plan and schedule promotional activities according to the marketing needs of the organisation .................................................................................. 13 1.3 – Determine overall promotional objectives in consultation with designated individuals and groups .................................................................... 13 Activity 1.3 ........................................................................................................... 14 1.4 – Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources .............................................................. 16 Activity 1.4 ........................................................................................................... 23 1.5 – Develop action plans to provide details of products and services being promoted ............................................................................................................ 25 Activity 1.5 ........................................................................................................... 31 2. Coordinate Promotional Activities .............................................................. 32 2.1. Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals ..32 2.2 – Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel ..................................................... 34 Activity 2.1 ........................................................................................................... 36 2.3 – Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation .................................. 38 2.4 – Use networks to assist in the implementation of promotional activities38 Activity 2.2 ........................................................................................................... 40 3. Review and Report on Promotional Activities ............................................. 41 3.1 – Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services ......................... 41 3.2 – Assess effectiveness of planning processes to identify possible improvements in future activities ...................................................................... 41 3.3 – Collect feedback and provide to personnel and agencies involved in promotional activity ............................................................................................ 41 3.4 – Analyse costs and time lines to evaluate the benefits accruing from the
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