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Ch19_student - COMD 2050 Chapter 19 Language and social...

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COMD 2050 Chapter 19 Language and social variation
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Sociolingusitics Sociolinguistics:  the study of the interrelationships between  language and society.
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Social dialects Social dialects:   varieties of language used by groups defined  according to social class, education, age, sex,  and other social parameters.
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Social dialects Overt prestige : the generally recognized “better”  or positively valued ways of speaking in social  communities. Covert prestige : a “hidden” positive value  attached to non-standard forms and expressions  by certain sub-groups (use of non-standard forms  as markers of social solidarity within the  subgroup).
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Variables Affecting Social Dialects Social Class Education Age Gender
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William Labov- Sociolinguist
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Labov study on differences in pronunciation  among salespeople at 3 NY dept stores: Saks  (high status), Macy’s (middle status) and Klien’s  (low status). He found that the higher the prestige of the 
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This note was uploaded on 08/30/2009 for the course COMD 2050 taught by Professor Collins during the Spring '08 term at LSU.

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Ch19_student - COMD 2050 Chapter 19 Language and social...

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