22 October - 22 October Race and gender segregation in...

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22 October Race and gender segregation in retail jobs Issues roles played by managers, customers, workers aesthetic labor in high-end retail stores how employers find a … aesthetic on low wages issue of worker consent aesthetic labor is job discrimination Jobs are very clearly segregated by race and gender in these low wage retail jobs. they follow patterns in the industry there is an inequality regime and there are a variety of ways that stores differentiate jobs by race and gender. for example – woman as cashier in Toy Warehouse and at Diamond Toys both men and women worked the cash register but the stores merchandize was organized according to gender and the workers were matched to those areas – gender matched – women in dolls, men in sporting goods. Gender is a sorting device and sorts people differently. Race is a very dominant sorting device but this can vary from one store to the other Roles played by managers, customers, workers People do have different preferences for jobs and ultimately it doesn’t come down to a choice – there is a very different power involved in how people are placed in jobs. The process of “interpellation” which is when workers come to see themselves in the stereotypes that employers have sorted them into. they work hard to maintain these boundaries – psychological. Customer preferences can be shaped by the way employers have set up the store – customers are rarely given the opportunity to choose our workers. Manager preferences – when managers sort workers according to stereotypes – they are often thinking in terms of their customers – they justify their job sorting as the customers prejudices – as in their (the managers) view of what customers want. they target certain markets
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22 October - 22 October Race and gender segregation in...

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