GraysonNYT02052008 - NYT 5 2009 Fitness Dieting Put Your...

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NYT: 5, 2009 Fitness Dieting? Put Your Money Where Your Fat Is By PAMELA WEILER GRAYSON FOR Samwoo Ee, the first bet was just a warm-up. Mr. Ee, 30, worked at an Internet company in SoHo, and had been competing with a colleague to see who could lose more weight. But they had both stopped going to the gym because of long hours at the office. In search of more motivation, they turned up the pressure: they entered into a formal one-month wager to see who could cut the higher percentage of their body mass index. “It got pretty competitive,” said Mr. Ee, who weighed 248 at the time. “We used to do push-ups every hour in front of each other’s cubicles. And he used to leave really good chocolate on my desk.” His co-worker, Daniel Fries, won the first month, after losing about 16 pounds to Mr. Ee’s 10, and Mr. Ee paid him $20. Then, Mr. Ee said, “it got serious.” Six co-workers joined them in another weight-loss competition. “I told them this was going to be dirty,” Mr. Ee said. There were weekly weigh-ins by an outside record keeper. Mr. Ee finished second in that bet, after losing an additional four pounds. Along the way, Mr. Ee’s officemates enjoyed taunting one another with comments like, “Are you sure you want to eat that bagel?” and “Why don’t you get a cheeseburger for lunch and I’ll get a salad?” It was an eight-player example of a diet bet, in which those seeking to lose pounds give themselves a new incentive: money. If they don’t lose more weight than the competition, they lose cash. Internet sites that facilitate diet betting have seen an increase in traffic, and recent studies have supported what Mr. Ee and his co-workers discovered: diet bets work for many people who couldn’t seem to shed pounds any other way. “Diet betting is definitely becoming more popular among friends, relatives and co-workers,” said Joy Bauer, author of “Joy’s Life Diet: Four Steps to Thin Forever,” and founder of Joy Bauer Nutrition, a firm with offices in Manhattan and Westchester County. “It makes life easier if
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This note was uploaded on 08/31/2009 for the course ECON 4999 taught by Professor Barry,poulson during the Spring '07 term at Colorado.

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GraysonNYT02052008 - NYT 5 2009 Fitness Dieting Put Your...

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