BSBMKG517 Assessment_Jessica Fonseca.docx - Student name Jessica Fonseca ID 23203 Analyse consumer behaviour for specific markets TABLE OF CONTENTS

BSBMKG517 Assessment_Jessica Fonseca.docx - Student name...

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Student name: Jessica Fonseca ID: 23203 Analyse consumer behaviour for specific markets
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T ABLE OF C ONTENTS Introduction .......................................................................................................................... 3 Section 1. Main points of interest ................................................................................................. 3 a. Confirming the target market ............................................................................................... 3 b. Market or market segment ................................................................................................... 3 c. Aspects of culture that may impact the international marketing ......................................... 4 d. Consumer attributes ............................................................................................................. 4 e. Features of the products or services in accordance with the marketing plan ...................... 4 Section 2: Confirm level of consumer interest .............................................................................. 4 a. Analyse trends and past performance .................................................................................. 4 b. Review past marketing information ...................................................................................... 4 c. Assess the effectiveness of past marketing .......................................................................... 4 d. Assess consumer behaviours ................................................................................................ 5 e. Assess organisational behaviours ......................................................................................... 5 Section 3: Recommend marketing strategies ................................................................................ 5 a. Address innate and acquired customer needs ..................................................................... 5 b. Review decision-making motives and influences ................................................................. 5 c. Develop a rationale .............................................................................................................. 5 d. Consider legal, ethical, budgetary and cultural considerations ............................................ 6 Conclusion .................................................................................................................................... 6 Bibliography ................................................................................................................................. 6
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Introduction That report has per main objective to analyse the marketing plan of MNG, Mobile News Gams LLC, a game develop company that elaborates their product based on current news. The intake on that will be on the international market, especially in India and Australia. The case study will also present a comparison to the main strategies of marketing, and show some possible ways to improve the plan and its actions. Section 1. Main points of interest a. Confirming the target market According to the MNG marketing plan, their target market are teenagers and young adults, between the age of 13 and 25 years old, who has smartphones and are engage in playing games on their phones. Usually they are single males, studying and have join the workforce in the last 5 years. However, the target market in Australia usually has a higher income than the target market in India. b. Market or market segment The market segment is 100% focus in computer and smartphone heavy users. They might be single users or organizations that also have those users as a target, like Samsung and Apple, the two biggest smartphones companies nowadays, which try their best to maintain their position in the market.
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  • '18
  • Jennifer Sheldon
  • Marketing

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