Chapter 1 - Retailing Management Edition: 7 ISBN:...

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MRKT 415 Retailing Management Chapter 1 o What is Retailing? Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use A retailer is a business that sells products and/or services to consumers for personal or family use. Examples of Retailers Retailers: Kohl’s, Macy’s, Wendy’s,, Jiffy Lube, AMC Theaters, American Eagle Outfitter, Avon, J.Crew o INSTRUCTORS NOTES <<These have been omitted to protect privacy o Distribution Channel o A Retailer’s Role in a Supply Chain Retailers are the final business within a supply chain which links manufacturers to consumers. A Supply Chain is a set of firms that make and deliver a given set of goods and services to the ultimate consumer. o Manufacturing, Wholesaling and Retailing Vertical Integration – firm performs more than one set of activities in the channel Win7Guru's note: MORE THAN ONE Ex: retailer invests in wholesaling or manufacturing Win7Guru's note: Wal Mart Win7Guru's note: Wal Mart contracts outside Win7Guru's note: C.H. Robinson Backward Integration – retailer performs some distribution and manufacturing activities Win7Guru's note: HAVE PRODUCT MADE FOR THEM Ex: JCPenney sells Arizona jeans (Private Label) Forward Integration – manufacturers undertake retailing activities Win7Guru's note: HAS OWN PRODUCTS DEVELOPED
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This note was uploaded on 09/02/2009 for the course MRKT 415 taught by Professor Lindaanglin during the Spring '09 term at Minnesota Colleges.

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Chapter 1 - Retailing Management Edition: 7 ISBN:...

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