Lecture 10

Lecture 10 - 5/14/2007 Ebay Launched Sept. 95 as Auction...

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5/14/2007 1 Ebay • Launched Sept. 95 as Auction Web – pez dispensers. First auction site for consumer-to- consumer transactions. 5/14/2007 • Current market capitalization – 46b • 4Q’06 Revenues – 1.7b • 4Q’06 Profits – 346m Current Situation Revenue Stream (mostly commisions on sales) – 1998 – 47m – 1999 – 224m – 2000 – 431m – 2001 – 740m – 2002 – 1.2b 5/14/2007 – 2003 – 2.2b – 2004 – 3.3b – 2005 – 4.6b – 2006 - 6b – 2007 - ~7.1b • Exponential growth is finally slowing down Market Shares – Mid 1999 New listings/day Conv. Sales/day Share • Ebay 371K 50% 185K 91% • Yahoo 65K 16% 10K 5% 5/14/2007 Yahoo 10K • Amazon 22K 28% 6K 3% • Excite 2.4K 18% .4K .2% • Auction Universe 3.0K 15% .4K .2%
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5/14/2007 2 Market Shares – Feb. 2001 Ebay Yahoo Amazon Beanie Baby 11437 1651 2221 Mark McGwire 4041 959 373 Golf Clubs 725 88 38 Dream Theater 198 13 5 DVD Player 1251 95 146 5/14/2007 BMW 5728 89 48 Spinal Tap 151 6 15 Dell Latitude 654 27 7 Encyclopedia 2234 194 960 TOTAL (no ency.) 27895 3156 3051 TOTAL*Conv. 13947 505 854 Market Share 91% 3% 5% Pricing – 2001-2002 • Listing Fee – fee for listing a product (non-
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This note was uploaded on 09/03/2009 for the course ECON 106E taught by Professor Ackerberg during the Spring '08 term at UCLA.

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Lecture 10 - 5/14/2007 Ebay Launched Sept. 95 as Auction...

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