Lecture 14

Lecture 14 - 5/23/2007 Outline - I Goal of a Business Plan...

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5/23/2007 1 Outline - I • Goal of a Business Plan Sections of a typical business plan 5/23/2007 • Sections of a typical business plan • Example – Roaring 20’s Museum • Business Plan assignment Outline - II • Note: This is going to be a very topical overview. For more specifics, see: – Class Reading (also pretty topical) 5/23/2007 – Books (search Amazon for “business plan”) – Internet ( http://www.sba.gov/starting_business/planning /basic.html , http://www.businessownersideacafe.com , lots more) Goals of a Business Plan • Convince potential investors/lenders that: – 1) Your proposed business has profit potential. – 2) You have the capabilities, experience, and 5/23/2007 foresight to extract this profit. • Learning experience for the entrepreneur. – If your proposed venture is marginal, doing the necessary research and writing out a business plan should help you learn this.
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5/23/2007 2 Sections • Cover letter • Title Page – Table of Contents • Executive Summary • Business Identification Statement • Management and Personnel List 5/23/2007 • Market Overview • Services Description • Competition Analysis • Marketing Strategy • Critical Risks • Financial Projections Executive Summary • This is a short (2-3 page) summary of your business plan. Should include: – A brief background of the market and business opportunity.
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This note was uploaded on 09/03/2009 for the course ECON 106E taught by Professor Ackerberg during the Spring '08 term at UCLA.

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Lecture 14 - 5/23/2007 Outline - I Goal of a Business Plan...

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