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PR 305 Intro (ch1) - Public Relations Introduction...

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Unformatted text preview: Public Relations Introduction Introduction to Public Relations • Learning Objectives 1. Understand the process of public relations 2. Define public relations conceptually and operationally 3. Understand the functions, activities, and techniques of the practice Four-Step Public Relations Process Model of the PR Function in an Organization Conceptual Definition (What PR is) • Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Concept • “Establish and maintain mutually beneficial relationships between an organization and its publics.” • Corporate Communications or Corporate Relations • Public Affairs or Government Relations in corporations • Public Affairs or Public Information in government • Consumer Affairs or Consumer Relations • Development, Donor Relations, Member Relations, or Fund Raising in nonprofit organizations • Investor or Financial Relations The Name Game Examples • For example, where PR is called Public Affairs , its function is to build and maintain particular types of relationships: usually those with the community and the government....
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PR 305 Intro (ch1) - Public Relations Introduction...

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