PR 305 Intro (ch1) - Public Relations Introduction...

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Unformatted text preview: Public Relations Introduction Introduction to Public Relations Learning Objectives 1. Understand the process of public relations 2. Define public relations conceptually and operationally 3. Understand the functions, activities, and techniques of the practice Four-Step Public Relations Process Model of the PR Function in an Organization Conceptual Definition (What PR is) Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Concept Establish and maintain mutually beneficial relationships between an organization and its publics. Corporate Communications or Corporate Relations Public Affairs or Government Relations in corporations Public Affairs or Public Information in government Consumer Affairs or Consumer Relations Development, Donor Relations, Member Relations, or Fund Raising in nonprofit organizations Investor or Financial Relations The Name Game Examples For example, where PR is called Public Affairs , its function is to build and maintain particular types of relationships: usually those with the community and the government....
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This note was uploaded on 09/05/2009 for the course PR Public Rel taught by Professor Meadows during the Spring '09 term at University of Texas at Austin.

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PR 305 Intro (ch1) - Public Relations Introduction...

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