MRKT20019 Example exam - MRKT20019 -Practise specimen exam...

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MRKT20019 -Practise specimen exam questions This will be your INSTRUCTIONS SHEET 1. This examination comprises two (2) Parts A & B. 2. Part A is a compulsory question and is worth 10 marks. 3. Answer any two (2) of the four (4) questions from Part B. If more than two questions are answered in Part B, only the first two will be marked. All questions in Part B are worth 10 marks each. 4. Answer all questions in the examination booklet provided. 5. Write clearly, use headings or subheadings, draw neat graphs if necessary and explain. Example: Part B – Question 2. Below are specimen exam questions only as a guide to types of essay questions which may come up in the exams:
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Q1) Discuss the use of Price for differentiating a product offering from your competitors. Illustrate your answer with examples. Q2) Identify and describe three (5) functions of distribution channels. Q3) Describe the product life cycle, and explain how it can be used by marketers.
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Q1) Discuss the use of Price for differentiating a product offering from your
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MRKT20019 Example exam - MRKT20019 -Practise specimen exam...

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