MMIP - Internal and External Marketing Variables Questions (Chapters 1–5)
Provide a description of the product/service and a brief history of the firm.
Explain the organization’s mission. Provide its mission statement or create one if necessary.
Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the
organization. (Ch. 2)
Describe and discuss demographic and economic trends that affect the sale of the