Q1 Provide a description of the product/service and a brief...

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BUSI 520 MMIP - Internal and External Marketing Variables Questions (Chapters 1–5) Q1. Provide a description of the product/service and a brief history of the firm. Q2. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch. 2) Q3. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2) Q4. Describe and discuss demographic and economic trends that affect the sale of the

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