Pre work LB 530 Class2 #1.docx - 1 What are some of the...

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1.What are some of the difficulties that the Forever Young virtual team faced through the launch process? To what do you attribute these difficulties (i.e., what are the rootcauses)The Leo Burnett company Forever young team faced many difficulties. First of which LB UK is where the Forever Young Team was headquartered because they expected this to be the test market, but in reality Canada ended up being the test market. Taiwan became the second test market. The team faced a challenge to launch this product while everyone on the team was working in different locations and time zones. In addition, the Taiwan team had different culture norms that other teams weren’t used to.2.Should Carmichael give the Canadian team local market autonomy or maintain centralized control? Defend your answer. I believe that she should centralize control of the team since this is a very important client and they have in the past preformed poor in the Canada market.

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