LECTURE 7: SF: Cosmopolitan Center of the Left Coast
Shift in the decades after the quake into more civilized city - cosmopolitan, tolerant, even liberal.
I. The Taming of the Shrew
A. Headquarters City
1910-passed by LA in pop, but most important.Biz:banking,utilities,oil,resource processing,manuf.
Banking - Giannini&Bank of Italy corners loaning to ethnic grps to rebuild, then builds up CA ag. and becomes the biggest in wld by 40s -
BankofAmerica. 1908 CA law allows branch banks(not single buildings). Crocker, WellsFargo, Anglo, Mercantile Trust. Fed Reserve pacific
HQ is there.
Standard Oil of CA (Chevron- now elsewhere), Assoc Petrol (Flying A), General Petro, Shell (regional) Union Oil (regional, clock by
Rsrc. Proc. HQs - CalPak Foods(DelMonte), Zellerbach Paper, Blake Moffitt & Towne, Cowell Cement, Stauffer chem, Miller & Lux,
Spreckels Sugar, Redwood Manuf. Co.
Still a merchant city as well, and a manufacturing city.
B. City Beautiful
A city rebuilt after 1906, reformed by Progressivism, re-imagined in new built-form.
Phelan - mayor 1896-1902, sets up Hetch Hetchy, Senator in teens.City planning to beautify the city - lots of * shape roads.
..But quake kills
it, they rebuild fast to not lose to Oak or LA.
Gov. Hiram Johnson 1910-16 - Prosecuted Boss Reuf, set up lots of prog. stuff. Senate ‘16-40
Mayor James Rolph, 1912-28 - elected after U.Labor party’s power, merchant, big ppl politician, governor 1928-32.