The Roaring Twenties

The Roaring Twenties - The Roaring Twenties; Consumerism...

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The Roaring Twenties; Consumerism and Pop Culture I. Materialism 1. Consumer Culture Consume culture is one in which people are obsessed with buying things that they don’t necessarily have to have Before now this had been limited to the rich In the 1920s Americans in all class levels are suddenly going to become obsessed with buying things we don’t need to live 2. Impact of Automobile Ford (1) Henry Ford did not invent the car but he made it affordable for everyone by building cars on an assembly line making work faster and more efficient (2) Could put out a new car every 7 seconds, most famously the Model T Other industries Booms because of cars (1) Obvious (a) Oil industry ,Rubber, Glass, steel (2) Not so obvious (a) Outdoor recreation, tourism, amusement parks, service stations, restraints, motels, suburbs which are followed by service industries Extra cash (1) At the end of the month more than ever Americans have a little extra cash (2) Industry now go after it 3. Creating “need” Create need by pumping out fridges, vacuums, phones, appliances, and even sports helps peoples spend their extra cash
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Create need for buying more of the same because companies diversify products for individual taste Advertising gave you professional advice on how you can make your life better by using this product Cigarette industry painted them as healthy to women because you will be smoking instead of eating sweets Don’t have the money, We will give you credit. Now people are buying things they don’t need with money they don’t have. II. A Change in Morals 1. Sex Sells Sex sells more goods and cater to sexuality 2. Misunderstanding Freud The generation of the 1920 Freud was saying that all human beings have basic needs and desires but
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The Roaring Twenties - The Roaring Twenties; Consumerism...

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