Chapter 16

Chapter 16 - Chapter 16: Social Behavior I. Social...

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Chapter 16: Social Behavior I. Social Psychology 1. Person Perception: Forming Impressions of Others Effects of physical appearance (1) Attractiveness encourages positive characteristics Cognitive/Social Schemas (1) Personal view of group characteristics Stereotypes (1) A widely held cognitive scheme (2) Group view of group characteristics Prejudice and Discrimination (1) Outgrowth of stereotype Subjectivity in person perception (1) Selective attention to confirmatory data Evolutionary Perspective (1) Ingroup- Outgroup (2) Important of evolutionary survival? 2. Discrimination Stereotype (1) Assigning characteristics to a group (2) Positive or negative Prejudice (1) Assigning characteristics to individual based on group membership (2) Usually negative Discrimination
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(1) Unfair treatment of an individual based on group membership 3. Attribution Process Interferences about causes of behavior Attributions (1) Internal (Personality) vs. External (Environment)
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Chapter 16 - Chapter 16: Social Behavior I. Social...

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