Unformatted text preview: Marketing Investing and financing Strategic analysis Product differentiation versus low-cost leadership Integration within the value chain Geographic diversification Industry diversification Bibliography Annual report and 10-K (most recent calendar or fiscal year) S&P industry and company reports (ask me for them) Financial press (at least two substantive articles from reputable sources) AT A MINIMUM, YOU MUST USE ALL OF THESE SOURCES IN YOUR ANALYSIS; CITE THEM IN THE TEXT OF PART A AND LIST THEM IN THE BIBLIOGRAPHY. Part B – 25 points Prepare common-size and percentage-change balance sheets and income statements for your “target” and comparable companies, together with interpretative comments . Follow the format shown in the sample for The CocaCola Company. Use actual captions from your companies’ audited financial statements....
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- Spring '07
- Economics, diversification Industry diversification, Marketing Investing and financing Strategic analysis Product, comparable public company