Psychology 365 Lecture 30 (April 6) posted

Psychology 365 Lecture 30 (April 6) posted - Outline...

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Outline Reasoning (Chapter 13) Video Recap Mental Accounts Confirmation Bias Four-card Selection Task Reading for today: Chapter 13 Reading for next lecture: Chapter 14
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Video Recap Adult Brain: To Think by Feeling (Secret Life of the Brain, Ep. 4) • Marvin: stroke patient who cannot express emotions, interpret emotions, empathize • Also cannot make decisions • Illustrates how emotions and memory guide decision-making
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Video Recap • Neural circuitry of emotional response has been identified in brain • Amygdala normally responds to threat, fear, leads to adrenaline release. • Frontal lobes normally control amygdala
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Video Recap • PTSD: – victims relive traumatic event each time they recall it – amygdala overly sensitive to threat – New experiments: trauma patients given beta blockers (adrenaline blocker) to prevent PTSD • Depression: – Prefrontal cortex less active, less responsive to input from emotion networks
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Mental Accounts • Kahneman & Tversky proposed that for multi-attribute options, people set up a mental account Is account comprehensive? (does it include all aspects of situation?)
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A. Imagine that you are about to purchase a jacket for $125 and a calculator for $15. The calculator salesman informs you that the calculator you wish to buy is on sale for $10 at another branch of the store, located 20 minutes drive away. Would you make a trip to the other store? 68% say yes
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Psychology 365 Lecture 30 (April 6) posted - Outline...

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