FERRARI ESSAY - Thiago Miranda 9/13/09 1. Why do Ferraris...

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Thiago Miranda 9/13/09 1. Why do Ferraris cost so much? Ferraris have always been an iconic racing entity. Since the beginning of its days in Maranello, Italy, its founder Enzo Ferrari was a racing car fanatic. He got his start racing for Alfa Romeo and in 1929 opened Scuderia Ferrari. It was not until the end of World War II that Ferraris starting producing the 1947 125 S, their first street legal car. Enzo reluctantly built and sold his first automobiles to fund Scuderia Ferrari. Every car is hand built. The engine block is polished by hand and radios do not come standard with the car! How can it be that an automaker that sells its cheapest car for $200,000.00 does not include a radio? Ferrari drivers feel the engine should be heard while driving, that is part of the thrill of driving a Ferrari. Now you begin to see why Ferraris cost so much money, it is the cream of the crop of automobiles. It caters to the wealthiest part of societies and their customer loyalty is incredible. Ferrari also produces a very limited amount of cars every year and the demand
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FERRARI ESSAY - Thiago Miranda 9/13/09 1. Why do Ferraris...

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