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Ch. 5 PP - Audience Analysis Chapter 5 Click to edit Master...

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 9/16/09 Click to edit Master subtitle style Audience Analysis Chapter 5
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 9/16/09
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 9/16/09 For of the three elements in  speechmaking –speaker, subject,  and person addressed– it is the  last one,  the hearer , that  determines the speech’s end and  object. Aristotle
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 9/16/09 Audience-Centered Speech-Making
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 9/16/09 Definitions Audience Analysis- Proactively and systematically  gathering and reviewing information about those to  whom you will be presenting your message in an  effort to increase presentation effectiveness. Audience Adaptation- Modifying or changing the  structure, design and/or delivery of your speech to  your listeners to enhance message clarity, as well as  making your examples and illustrations specifically  applicable to your audience to help achieve and 
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 9/16/09 Adapt to Audience Beforehand To whom am I speaking?
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