EW201A_Vardy_Fall 09

EW201A_Vardy_Fall 09 - EWMBA 201 A FALL 2009 VRDY...

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EWMBA 201 A  FALL 2009 VÁRDY UNIVERSITY OF CALIFORNIA HAAS SCHOOL OF BUSINESS EWMBA 201A—Economic Analysis for Business Decisions Fall 2009 Felix Várdy Course Description The goal of this course is to teach you how to use the tools of microeconomics to understand your business environment. There are two ways in which microeconomics is useful to managers. First, it will help you understand markets. Since business is filled with markets— from product markets to input markets to labor markets to financial markets—this tool will be useful in many contexts. Second, an understanding of microeconomics in general and markets in particular can help you think systematically about managing your firm’s resources. This, in turn, will help you formulate strategic decisions to create and capture value. We will analyze many practical questions faced by managers, including: How should the presence of uncertainty affect my decision process? How should I account for costs in deciding whether or not to enter a market or how to price a product? What are the effects of different pricing strategies? We will use readings, in-class exercises and cases to equip you with the economic tools to manage for competitive advantage. Policies and Procedures Attendance and Preparation: Most of the topics we will cover in microeconomics are cumulative, meaning that new topics build on previous topics. As a result, you should avoid missing class if at all possible and you should do your best to keep up with the material. If you must miss class, the evening program office can arrange to have the class videotaped, although you should realize that what is written on the board or displayed overhead sometimes does not come out well on videotape. You should also arrange to copy a classmate’s notes. During several classes we will discuss cases. In order for you and your classmates to get the most out of the case discussion, it is essential that you prepare the case. Preparation means that you have read the case, that you have taken time to think about the discussion questions, and that you are prepared to discuss them thoughtfully in class. All four cases have quantitative components, so answering the discussion questions will require working through some numbers. If you come to class unprepared, please let me know before class starts.
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EWMBA 201 A  FALL 2009 VÁRDY Textbook and Other Readings: The primary text for the class is Microeconomics by Robert S. Pindyck and Daniel L. Rubinfeld, 7 th edition. There is also an electronic course reader for the class on Study.net containing cases, articles and book chapters assigned for specific lectures. Some additional readings will be made available through the course website and in class. As mentioned above, you are responsible for reading and preparing the cases.
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This note was uploaded on 09/15/2009 for the course EWMBA 201A taught by Professor Wolfram during the Fall '07 term at Berkeley.

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EW201A_Vardy_Fall 09 - EWMBA 201 A FALL 2009 VRDY...

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