CAS 100B Outline

CAS 100B Outline - Paul Ramirez 04/21/08 Karen Peters...

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Paul Ramirez 04/21/08 Karen Peters Outline I. Argument 1: “Our company is too busy surviving hard times to do this. We can't afford to take our eye off the ball - we have to focus on core business.” a. It is not worth the money and time to invest in CSR 1. Mixed results from studies 2. Not enough to convince CEO’s b. McDonald’s Example 1. Published 46 page charter which then led them to criticized as a monster 2. Accused of being the cause of environmental pollution, obesity, etc. c. Phillip Morris Example 1. Invested 100 million dollars per year on TV commercials discouraging smoking 2. Accused of being cynical and actually promoting smoking through these commercials II. Argument 2: “It's the responsibility of the politicians to deal with all this stuff. It's not our role to get involved.” a. If the government wants to illegalize tobacco then why don’t they? b. Tiller LLC study discrediting politicians
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1. 87% believe average citizens care more about the country than politicians
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CAS 100B Outline - Paul Ramirez 04/21/08 Karen Peters...

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