Week_13b_-_Promotion_II_-_Direct_Mktg-st

Week_13b_-_Promotion_II_-_Direct_Mktg-st - Promotion:...

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Promotion:   Direct Marketing BA 303 Week 13.2
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Q of the Day BA 303/Coupland 2 Week 13.2/Promotion: Direct Marketing
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Agenda: Direct Marketing Direct Marketing What is direct marketing? Types of direct marketing Strategic use of: Direct mail Catalogs Direct response TV BA 303/Coupland 3 Week 13.2/Promotion: Direct Marketing
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ADVERTISING PUBLICITY MARKETING PR/ PUBLICITY ADVERTISING DIRECT SALES PROMOTION PERSONAL SELLING PROMOTION MIX PRODUCT PROMOTION PRICE PLACE MARKETING MIX BA 303/Coupland 4 Week 13.2/Promotion: Direct Marketing
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5 Direct Marketing Direct communications with carefully  targeted individual consumers to obtain  a(n) immediate  response.  Companies can tailor and time offers to  narrow segments in a low-cost, efficient  way. BA 303/Coupland Week 13.2/Promotion: Direct Marketing
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6 Figure 14.1 Direct Marketing BA 303/Coupland
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7 Direct Mail
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This note was uploaded on 09/16/2009 for the course B A 301 taught by Professor Gray,garyjosephwoolridge,joseph during the Fall '07 term at Pennsylvania State University, University Park.

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Week_13b_-_Promotion_II_-_Direct_Mktg-st - Promotion:...

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