Week_14a___14b_-_Price_I___II-student

Week_14a___14b_-_Price_I___II-student - Price I & II BA...

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BA 303 Week 14.1 & 14.2
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Q of the Day BA 303/Coupland 2
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Price Traditional vs. value-based pricing Product mix pricing strategies Product line, optional-product, captive-product, by- product, product bundle pricing Price adjustment strategies Discount, segmented, psychological, promotional,  geographical, dynamic pricing “Value” BA 303/Coupland 3
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ADVERTISING PUBLICITY MARKETING PR/ PUBLICITY ADVERTISING DIRECT SALES PROMOTION PERSONAL SELLING PROMOTION MIX PRODUCT PROMOTION PRICE PLACE MARKETING MIX BA 303/Coupland 4
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What is Price? Price = Customer Cost = the sum of  everything the customer gives up for  having and using the product. e.g.:  $ , time, inconvenience, travel, delivery,  installation, training, opportunity costs BA 303/Coupland 5
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Week_14a___14b_-_Price_I___II-student - Price I & II BA...

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