Week_15a-_Place-student - Place BA 303 Week 15.1 Q of the...

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Place BA 303 Week 15.1
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Q of the Day BA 303/Coupland 2 Week 15.1/Place
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Agenda: Place Place Why we need channels Conventional vs. vertical marketing systems  Corporate VMS Contractual VMS Administered VMS Horizontal marketing systems Key trends in retailing Disintermediation  BA 303/Coupland Week 15.1/Place 3
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ADVERTISING PUBLICITY MARKETING PR/ PUBLICITY ADVERTISING DIRECT SALES PROMOTION PERSONAL SELLING PROMOTION MIX PRODUCT PROMOTION PRICE PLACE MARKETING MIX BA 303/Coupland 4 Week 15.1/Place
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BA 303/Coupland Week 15.1/Place Figure 10.1 Why do we need channels? 5
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BA 303/Coupland Week 15.1/Place Figure 10-3 Conventional Marketing Channel  vs. Vertical Marketing System “Every company for themselves” can be sub-optimal for the system 6
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BA 303/Coupland Week 15.1/Place Corporate VMS Corporation owns production and distribution. Coordination and conflict through regular organizational 
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This note was uploaded on 09/16/2009 for the course B A 301 taught by Professor Gray,garyjosephwoolridge,joseph during the Fall '07 term at Pennsylvania State University, University Park.

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Week_15a-_Place-student - Place BA 303 Week 15.1 Q of the...

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