Week_15b-Ethics-student

Week_15b-Ethics-student - Citizenship to fulfill the...

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Marketing Ethics BA 303 Week 15.2
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AMA Statement of Ethics Marketers must do no harm.    Marketers must foster trust in the marketing  system.  Marketers must embrace, communicate and  practice the fundamental ethical values that will  improve consumer confidence in the integrity of  the marketing exchange system.  BA 303/Coupland Week 15.2/Ethics 2
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AMA Ethical Values Honesty —to be truthful and forthright in our dealings  with customers and stakeholders. Responsibility —to accept the consequences of our  marketing decisions and strategies. Fairness —to try to balance justly the needs of the buyer  with the interests of the seller. Respect —to acknowledge the basic human dignity of all  stakeholders. Openness —to create transparency in our marketing  operations.
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Unformatted text preview: Citizenship to fulfill the economic, legal, philanthropic and societal responsibilities that serve stakeholders in a strategic manner. BA 303/Coupland Week 15.2/Ethics 3 BA 303/Coupland Week 15.2/Ethics Social Criticisms of Marketing Individual High prices Deception High pressure selling Planned obsolescence Harmful products Society Materialism Unreal expectations and desires Cultural pollution Taking advantage of children, lower socioecon, etc. Few social goods 4 Next Classes Next Classes Careers in Marketing (M/T) Careers in Marketing (M/T) Review for Exam 3 (W/Th) Review for Exam 3 (W/Th) Study tip: Study tip: Week 15.2/Ethics Week 15.2/Ethics BA 303/Coupland BA 303/Coupland 5...
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Week_15b-Ethics-student - Citizenship to fulfill the...

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