Week_16a_-_Marketing_Careers-student

Week_16a_-_Marketing_Careers-student - BA 303 Week 16.1...

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BA 303 Week 16.1
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General Overview of Careers Guest Speakers TBD BA 303/Coupland Week 16.1/Careers in Marketing
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ADVERTISING PR/ PUBLICITY MARKETING PR/ PUBLICITY ADVERTISING DIRECT SALES PROMOTION PERSONAL SELLING PROMOTION MIX PRODUCT PROMOTION PRICE PLACE MARKETING MIX 3 BA 303/Coupland Week 16.1/Careers in Marketing
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Construct promotional campaigns that get people excited about the product Improve the way ads run on TV, radio, and the internet I nternship Example: At Philadelphia Magazine, Melissa sold advertising space in the Magazine to a variety of different advertising agencies and worked to plan the ad layout for each issue. BA 303/Coupland Week 16.1/Careers in Marketing
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Help companies, organizations, people, non- profits and governments manage everything from speeches, events, press releases, and the look of brochures. I nternship Example: Chris helped manage the rollout of new products and worked to improve the perception of those products in the media.
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Week_16a_-_Marketing_Careers-student - BA 303 Week 16.1...

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