External_Communication-Marketing

External_Communication-Marketing - Announcements Test two...

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Announcements Test – two weeks away
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External Communication Who/What are all the stakeholders for an organization?
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Some Stakeholders to consider Those that help the organization function Suppliers Customers Stockholders; Board of Directors Those that establish norms or regulate operations Professional Associations; unions, government regulations Those that affect or can be affected by the organization Communities, media
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How does an organization communicate to these varying stakeholders? Internal communications? External communications?
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Mission Statements – for both internal and external audiences Mission Statements Define values Reflect organization’s well-defined purpose Clear and compelling goal that focuses efforts
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Customer Service Policies Customer Service is critical, BECAUSE… Poor service is the #1 reason orgs lose business Average dissatisfied customer tells 10 people; average satisfied customer tells 5 90% who stop doing business never tell org why (and orgs very rarely ask!)
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This note was uploaded on 09/16/2009 for the course COM 240 taught by Professor Lillie during the Spring '07 term at Michigan State University.

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External_Communication-Marketing - Announcements Test two...

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