Syllabus_Spring_09_351 - Principles of Marketing MKTG 351...

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Dr. Rahul Govind, 336 Holman Hall [email protected] Office Hours: Tue. 1-3 pm, Wed. 9 am-11am Principles of Marketing -MKTG 351 The objective of the course is to introduce the students to  the fundamental principles, tools and concepts of  consumer marketing. In addition to lectures, the course  includes a comprehensive product management  simulation to acclimatize  Business Majors  to the  Marketing Environment . Course Material 1. Slides  will be posted on the blackboard and WILL BE REMOVED A WEEK AFTER CLASS.  2. Simulation handbook : MarkStrat Online Student Handbook: by J.C. Larréché, et al.  StratX Intl. ($25) 3. PRS Clickers  – Available in the campus bookstore ($50) Course Grading 1. Class Quizzes (35%) and Final Quiz (15%) There will be a total of six quizzes consisting of 20-30 multiple choice questions. The best five of these will count towards  your final grade. The dates for the quizzes are specified on the page 2. You are not allowed to have anything other than   your clickers on your desk during the quizzes. 2. Simulation (35%):  Details are given on page 2 3. Attendance and Class Responses (10%):  4. Career Coaching (5%):  Details will be announced in class in the third week of the semester. The grades for the class will be distributed as follows and will be available 2 days after the final quiz.
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This note was uploaded on 09/16/2009 for the course BUS MKTG 351 taught by Professor Govand during the Fall '09 term at Ole Miss.

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Syllabus_Spring_09_351 - Principles of Marketing MKTG 351...

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