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BUSINESS PLAN OUTLINE I . COVER SHEET : This serves as your title page Name of the company Names of team members Date II. EXECUTIVE SUMMARY : This is an overview of the entire plan. This should be written last and should use such key words as, who, what, when, where, why and how much to summarize the following: The who, what, when and where of your company. What your objectives are Why you will be successful in this venture III. TABLE OF CONTENTS IV. ORGANIZATIONAL PLANS Description of /the Business Give an overview of the nature of the business. Describe convincingly that you are passionately committed to your new business. Tell when and why the company was formed, describe the nature and uniqueness of the services and/or products provided, and review the general development of the company- why you want to start this particular business. Project a sense of where you see your company going in the next few years. Do not exceed one page and do not make broad, general statements. Be specific. Think about: What market you intend to service, the size of the market, and your expected share; Why you can service what market better than your competition; Why you have chosen your particular location; What management and other personnel are required and available for the operation; and Type of business; primarily retail, manufacturing, wholesale, or service? What is the nature of the product(s) or service(s)? Business form: sole trader, partnership or Limited Company? Who are the customers or clients? Why is your business going to be profitable? When will your business open? What have you learned about your kind of business from outside sources (trade suppliers, banks, other business people, publications)? Products and Services If you are a manufacturer and /or wholesale distributor of a product : Describe your products. Tell about your manufacturing process. Include information on suppliers and availability of materials/products.
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If you are a retailer : Describe the products you will sell. Include information about your
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