Quiz3--Sp09--KEY

Quiz3--Sp09--KEY - University of Southern California...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2009 QUIZ #3 Part I: Multiple Choice (2 points each for a total of 10*1=10 points out of 20 or 50% of the quiz. Suggested time allocation: 1.5 minutes per question for a total of 15 minutes.) Version Question A B C 1 C B C 2 C D D 3 B C C 4 * D C 5 A C B 6 B C D 7 B B B 8 D * * 9 C A A 10 D B B *No correct answer exists. Credit is given for any answer. Part II. Short Answer 1. Please discuss the “stuck in the middle” problem. The “stuck in the middle” problem comes about when a firm provides a good or service that is neither positioned mostly on price nor on high end service. That is, the firm appears to offer “medium” levels of both price and service. This means that the firm has to compete both with firms “above” (those who offer higher quality products or services at a higher price) and those “below” (offering lower quality goods or services at a lower price). 2. According to the text, how does the PRIZM system work, and what is it used
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This note was uploaded on 09/17/2009 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Quiz3--Sp09--KEY - University of Southern California...

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