module.1.session.3.and.4.robbins.notes

module.1.session.3.and.4.robbins.notes - This is the third...

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This is the third (and possibly fourth) lecture of the first module of this course. The notes that are at the bottom of each of these slides are not meant to be used instead of attending lecture or as a sole source of information. Instead, these notes are to be used to help you engage with the material (e.g., your notes, the text, the slides, etc.). 1
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In this lecture we will cover the major messages from the past two lectures of Module 1. We will also discuss the project and how it fits into the semester. Over the lecture we will view five examples of ways that IS can or does impact a business. A major portion of this lecture is sharing with you a “Framework for Identifying Opportunities.” Within this framework, three models are used: Porter’s Five Forces, the Value Chain Model, and the Run-Grow-Transform model. 2
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Further, if we have time, we will discuss how Information Systems can support Supply Chain Management, Customer Relationship Management, Business Intelligence efforts, and Integrated Collaboration. 3
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At this point in the semester you should be able to discuss how any information system is a set of interacting components that are of three types (People, Technology, and Information). To find more information about this see the slides for Module 1, Session 2 as well as Chapter 1 in the text. Another thing you should be able to do at this point in the semester is understand that there are three ways that IS can help business processes that are within value chains. These are helping a business run (operate the current business better than your competitors), grow (expand sources of revenue by increasing market reach and/or providing more (expand sources of revenue by increasing market reach and/or providing more products/services, and transform (innovate and eliminate, transform, or create new business processes that allow the company to change and provide changed/new products/services to new/different/evolving markets. Finally, you should by this point in the semester, “buy into” the concept that you, and others like you, as future consumers of IS, can use IS and the folks that create and run IS to create value in the value chains you will be involved in. 4
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By working on the IS Use Assessment [project deliverable], you are already working on the project. You will have noticed by now, on courseweb, that the IS Use Assessment is under the “Project” category, and that in the syllabus, IS Use Assessment is discussed in the “Course Project” section. Over the next week or so, you should solidify who will be on your project team. There should be three people on each team. If we have an odd number of people, and one team needs to have 2 people, I will make that decision. For now, assure that you have three people on your team. The second deliverable for the Course Project should be developed by this three
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module.1.session.3.and.4.robbins.notes - This is the third...

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